This Saturday marks a special occasion for communities across the nation: Small Business Saturday. While many recognize it as a dedicated day for supporting local entrepreneurs, the initiative, significantly bolstered by American Express’s expanded support, has evolved into a year-round movement. The “Shop Small” program is no longer just a single day on the calendar after Black Friday, but a continuous effort to bolster the backbone of our neighborhoods. It’s about recognizing the unique value that local shops bring, from Novi to Northville, and understanding the profound impact our purchasing decisions have on the liveliness of our towns.
The significance of “Shop Small Saturday” extends far beyond a single shopping spree. American Express’s ongoing commitment has transformed this into a sustained campaign, encouraging consumers to actively seek out and support the independent businesses that define our local character. This Saturday offers a perfect opportunity to dive into this movement and explore the diverse offerings available right in our own backyards. Whether you’re in Novi or Northville, the call to action is clear: let’s make a conscious choice to shop small and invest in the places we call home.
- American Express announces expanded Shop Small support and a $5 million grants program to help local businesses thrive. Source: @detroitchamber – detroitchamber.com
The benefits of prioritizing “Shop Small Saturday” are substantial and far-reaching. Research consistently shows that a significant portion of money spent at local businesses stays within the community, recirculating and strengthening the local economy. For every dollar spent at a small business, a remarkable 68 cents typically returns to the community. This contrasts sharply with national chains where a much smaller fraction of revenue is reinvested locally. Furthermore, these small businesses are often deeply invested in their communities, with owners frequently donating their time, money, and resources to local charities and causes.
Beyond the economic impact, small businesses are the true heart of our neighborhoods, offering unique products, personalized service, and a distinct character that chain stores simply cannot replicate. They are the places that give our towns their charm and individuality, fostering a sense of connection and belonging. When you shop small on “Shop Small Saturday,” you’re not just making a purchase; you’re contributing to the cultural fabric and economic health of places like Novi, Northville, and Plymouth, ensuring they remain lively and distinctive for years to come.
- Use the Shop Small Map and Online Directory to find neighborhood shops and hidden gems. Source: americanexpress.com
Participating in the Shop Small movement is easier than ever, thanks to resources designed to connect consumers with local establishments. American Express offers a Shop Small Map and an Online Directory, making it simple to discover qualifying small businesses in your area. Additionally, Neighborhood Champions play a vital role in organizing local events and spreading awareness, further amplifying the reach of individual businesses. This broader support system, spearheaded by American Express, ensures that small businesses have the tools and visibility they need to thrive, not just on “Shop Small Saturday,” but throughout the year.
The partnership between American Express and organizations like Main Street America has also introduced initiatives such as the Amex Shop Small Grants Program, providing crucial financial support to help small businesses grow and innovate. The company also offers free, customizable signage for businesses to proudly display their longevity, reinforcing their established presence. These efforts, combined with educational resources available through platforms like Business Class, empower entrepreneurs to maximize their success and strengthen their community ties, making the spirit of “Shop Small Saturday” a continuous driving force for economic development.
- American Express’s new $5 million Shop Small grants program provides financial relief and resources for small business owners. Source: @detroitchamber – detroitchamber.com
This “Shop Small Saturday,” we encourage everyone to think local first. What unique shops, cafes, or service providers in Novi, Northville, or Plymouth are you most excited to support? Share your plans with us in the comments below! Let’s celebrate the entrepreneurs who make our communities special and demonstrate the collective power of shopping small. Your patronage directly supports the livelihoods of your neighbors and the overall prosperity of our towns. Your engagement helps amplify the message and inspire others to join the movement.
We want to hear from you- where will you be shopping this Saturday?
